Fila was originally founded in 1911 in Biella, Italy. Today, however, Fila is part of U.S. based sports brand SBI (Sport Brands International). Originally, Fila’s target market was the textile industry. However, in 1973, Fila came into the world of sports and made its mark.
Fila really made a name for itself in the tennis market, where a number of tennis professionals have endorsed and carried the brand. Players such as Bjorn Borg, Boris Becker, Jennifer Capriati, and Monica Seles. During the 80′s and 90′s, Fila continued to be a tennis powerhouse. Fila made sure to leave no stones unturned, as the brand has also made noise in basketball, baseball, soccer, and motorsports.

In 2001, Fila opended the first “Fila Sport.Life Store” in Milan. Since then, stores in Paris and Tokyo have opened. The Fila brand has definitely left its stamp in history, and will continue to do so. Fila is also the first company to have produced colored clothing lines, as opposed to the all-white lines of the time. Recently, Fila has endorsed New York rapper Nas, and has launched a series of High Top Fila shoes.

We look forward to welcome FILA to the danish market.