There is a lot of history behind denim, jeans and their inventors.

Replay, an Italian clothing brand, was founded by Claudio Buziol in 1978. Jeans? No, this was not his chosen domain initially. He was at first charmed by the vintage shirt. It was only in 1989 that jeans seemed to be an obvious addition to the brand. It was then that Replay Jeans became a cult. The brand is now everywhere, catering to the needs of men, women, and children. Replay Jeans know how to accessorize to the rhythm of the years, the months, and the days. Always a few steps ahead, pioneering the trend, Replay walks like an Italian on every continent.

The company’s mission has always been to excel in its innovative style, characteristic Italian design and superior quality of its products; the skill and expertise gained in the production of denim, in particular, is a special, unique asset to the Group.

REPLAY takes its name from the concept of “re-making”, “re-creating” and “re-elaborating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match.
This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.

REPLAY is the Italian denim and smart casual-wear brand that brings all over the world its authentic and contemporary style.

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